City of Bridgeport

Bridgeport is a livable town shipped with The Sims 3: Late Night. It’s full of charm and energy, bolstered further by its well known nightlife scene. The wayfinding signage, however, was nonexistent. There were no directional cues, no maps, nothing to help inebriated Sims find their ways home at four o’clock in the morning.

I treated the city as if Sims (citizens) don't automatically know their way around, adding several directional signage moments. For the sake of the players, I added a map that would come as an insert in the disc case as well as an interactive map with filters Sims could pull up on their phones for easy access. 

The complete presentation including concept and strategy details can be found at the end of this page.